This completely changed how I think about being rich.

I genuinely believe this is true.

There was a time when I thought MK100 million was an unimaginable amount of money. It felt like the kind of wealth only a handful of people would ever see.

Then I started running advertising campaigns for a car dealership.

I looked at the prices of the vehicles they were selling—MK300 million, MK500 million, and beyond.

That was the moment I realized something.

What I once considered "crazy money" was just the price of a few cars in someone else's business.

It completely redefined my perception of wealth.

When Alex Hormozi is coaching about business, or just a random finance video, he doesn't use small numbers, he mentions billions, and shrugs it off like,

"I want you to be thinking in big numbers anyways..."

Exposure changes your internal limits.

When you're surrounded by people who think bigger, solve bigger problems, and make bigger decisions, your own thinking expands to match the environment.

That's why people say you should surround yourself with people who are ahead of you. It's not because success magically rubs off on you. It's because your definition of what's normal changes.

Your goals are often limited by what you've been exposed to.

If you've only ever seen MK1 million, MK100 million feels impossible.

If you regularly see MK500 million deals, then MK100 million starts to feel like a milestone rather than the destination.

Your environment shapes your ambition. Your exposure shapes your vision. And your vision determines how big you're willing to build.